Overview
Kneedy is a company that sells chair attachments for your needy cat. An ecommerce website was needed to reach more customers all over the country with needy cats. This company needed a logo, brand colors, and a website to suite their needs.
requirements
Logo
Branding
Multipage responsive website
challenges
The most challenging aspect of this website was creating the responsiveness so that it could be viewed on any device and have a cohesive design.
solution
Kneedy needed an inviting website for the cat owners that was also clean and easy to navigate. Orange and blue colors were chosen to represent the energetic clinginess of cats as well as their sleepy habits. Reviews on the site are made by cats as a playful advertisement of how great the products are. On the main landing page, easy access to the shop button are necessary for quick navigation. Best sellers are easily found on the front page so that consumers can easily find the most reputable products sold on the site.
process
The first task was creating the logo and brand colors. The typography used in the logotype was chosen for its round quality to represent the comfort of the products. Next was creating the product images including different sizes and colors to match the branding colors. Then, the main website was created by designing a shell for the navigation and footer. After making the main pages, I then designed three different site sizes so that it can be viewed on desktop, tablet, and mobile.
Tools
Photoshop
Illustrator
Dreamweaver
