be aware of climate change
An awareness campaign through a set of posters
Overview
This set of posters aim to spread awareness of the effects of climate change through destroying origami animals to illustrate the fragility of our planet.
challenges
The most challenging part of this set of posters was creating unique images that could be viewed separately as well as together while maintaining visually cohesiveness.
solution
These posters are designed using paper origami animals because paper is easily destroyed by water and fire. The ease of which they are destroyed represents the harsh effects of rising waters and increasing wildfires on our planet. To add to the effect, motion posters were designed to show the destruction in real time.
process
Each poster had it’s respective origami animal created and then destroyed by either drowning or setting on fire. This process was filmed to make the motion posters and then a frame was selected to make the print versions.
