Overview
A trifold menu for HiroNori that showcases the main item they are known for: their handcrafted ramen.
requirements
Double-sided trifold menu
Promotional posters
Website design
challenges
The main challenge with the menu is organizing the information in a pleasant way that doesn’t overwhelm the customer. In order for the business to sell more, it is important that customers don’t enter analysis paralysis when looking at a menu.
solution
This menu is designed to feature the main menu items in the center accompanied by imagery to excite the customer. We eat with our eyes, right? The inner fold has text about the handcrafted noodles and broth; opening the flap reveals the images of the delicious ramen. This menu is organized in an easy-to-digest format that won’t overwhelm the customer.
process
First, I reviewed the previous menu to see what was working and what wasn’t. I then gathered all the menu text to see the quantity of each section and based on that, I organized the menu items to where they would fit cleanly as well as make sense for readability.
Tools
InDesign
Photoshop
Illustrator
WordPress
reaction
This menu established a long-term trust that resulted in other projects such as websites, promotional posters, and business cards.
